Xuân LTT, Ny TT, Giang LHK. Explore values of traditional fish sauce consumers by mean-end chain theory. VNUHCM Journal of Economics, Law and Management [Internet]. 20May2022 [cited 27Apr.2025];5(SI1):53-7. Available from: https://stdjelm.scienceandtechnology.com.vn./index.php/stdjelm/article/view/997