Le, Xuan, and Giang Le. 2024. “Employing Netnography Approach to Describe Brand Image from Customers’ Perspectives - The Case of Coolmate”. VNUHCM Journal of Economics, Law and Management 8 (4), 5694-5705. https://doi.org/https://doi.org/10.32508/stdjelm.v8i4.1451.