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Phùng, B. and Văn, Đại 2022. The study of customers’ engagement behavior toward universitys’ Fanpage Facebook. VNUHCM Journal of Economics, Law and Management. 6, 3 (Aug. 2022), 2957-2969. DOI:https://doi.org/https://doi.org/10.32508/stdjelm.v6i3.965.