Le, X. and Le, G. 2024. Employing netnography approach to describe brand image from customers’ perspectives - The case of coolmate. VNUHCM Journal of Economics, Law and Management. 8, 4 (Dec. 2024), 5694-5705. DOI:https://doi.org/https://doi.org/10.32508/stdjelm.v8i4.1451.