Conditions for e-commerce development through super-apps in Vietnam and policy implications

Abstract

Under current circumstances, super-apps play essential roles in boosting e-commerce development in developing nations. Vietnam is considered one of the potential e-commerce markets but also has many difficulties and challenges. In Vietnam, however, few studies have analyzed and evaluated specific conditions for super-apps applications in e-commerce development. This paper aims to build and propose the evaluation framework of conditions for e-commerce development on super-apps in Vietnam. By using the qualitative analysis method and data compilations, the results showed that there are four groups of conditions: (1) Legal and policy conditions; (2) Economic conditions; (3) Infrastructure and technology conditions; and (4) Socio-cultural conditions. Results showed that, Vietnam has basically developed legal and policy conditions, along with economic conditions, socio-cultural conditions and infrastructure-technology conditions. However, there are still some limitations still need to be solved in the process of e-commerce development through super-apps. From the conditions evaluated, the paper indicated Vietnam’s advantages and disadvantages in the e-commerce development process on super-apps, then gave some policy implications for authorities, organizations, firms, …